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January 11, 2007

The evolution of design


(or: see how the bad ideas can keep on coming!)

The goal: to decorate the valentine gift boxes. They should look pretty, fetching, but fresh and not remotely related to a Hallmark version of LOVE. Resulting design: you can see for yourself how weak it is. It doesn't pop, it has no focus, it isn't even remotely cool.

There were five stupid variations on the theme I am not showing you, because why torture you like that? This one pops, sure, but it totally sucks. IT SUCKS! Total crap. Cartoony, bright, not at all pretty, not particularly original.

This one's a little better I think. Would you want to receive it? If someone gave this to you, would you be excited to open it? Or would you hurl it at your sweetheart for giving you such a complete piece of crap design?

See what I did here? The old background switcheroo. Can you tell what's different in this picture? Well it aint good design, I can tell you that. Is my trouble coming up with a cool valentine decoration because I have a shrivelled up black heart? Is it because I'm just not in the spirit? If I was Wendy Addison I would be coming up with designs that everyone would swoon over and wish their significant-frickin-other would buy them. Everyone would sit around discussing how gorgeous, how different and magical it is. The most you can say of this (besides "this is total crap") is that the designer obviously loves polka dots, high contrast, and red. Plus, she's totally lame-o.

This whole concept has really evolved now. I've rummaged the fabric scraps and come up with more hearts. Pulled the rick-rack trick out of the hat too. (Because NO ONE has ever seen that before.) I don't know folks, if you start with a lousy design, is it possible for it to evolve into a good design?

TOTAL CRAPPOLA.


At this point I rather think I may as well go get myself a roll of plastic wedding pearls and some super cheap lace and maybe some dried rosebuds to tie up with a garish red ribbon. You know the kind of thing I'm talking about.

Holy Moly. I may have just had a great thought. I'll have to work on it tomorrow and see what comes of it. Oh my. It involves beautiful artificial millinery roses (already bought them, just haven't used them yet), and some pinked fabric strips. I'm only saying that much to be sure I don't forget this by tomorrow morning. Because by then there will surely be all kinds of new total crap crowding out this potentially good idea.

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